Systemic coaching and strategic communication

Macarena’s profile

🇩🇪 German 🇬🇧 English 🇪🇸 Spanish

🎯 Jobcoaching 🚀 Business Coaching

🎯 Jobcoaching

🚀 Business Coaching

📍 Berlin & Online

  • Resilience, Communication, Health

Education & Qualifications

  • Certified Systemic Coach (QRC)
  • International Master’s Degree in Strategic Communication
  • B.A. in Business Administration

Qualifikationen

  • NLP
  • Scrum Master & Product Owner
  • Train the Trainer (Neurodidaktik & gehirngerechtes Lernen)
  • Servant Leadership
  • Innovation & Entrepreneurship (SRI Stanford, USA)
  • NABC Pitch Elevator Methodologie
  • MHFA Ersthelferin für psychische Gesundheit

What Makes Me a Coach

My work today is deeply shaped by my own experience of new beginnings.

As a migrant, I’ve personally experienced what it means to reorient oneself—professionally and personally—and how valuable it is to recognize and use one’s own resources in the process.

It’s important to me that every person finds their own pace and discovers their own answers. I believe that change is an opportunity—an invitation to design a life in alignment with one’s values.

Today, I support and guide people through transitions with empathy, structure, and a clear eye for their strengths. My goal is to help them rediscover their inner compass, connect with their sense of purpose, and create a path that aligns past experiences with future aspirations.

Psst! Small disclaimer: It’s possible—because everyone has the right to rediscover themselves and live up to their full potential.

Coaching Methods I Use

I work systemically, solution-focused, and resource-based.
Each method is tailored to the individual’s personality and situation—practical, empathetic, and clear.

  • Systemic & Solution-Focused Coaching
  • Values & Strengths Analysis, Inner Team
  • NLP & Positive Narrative
  • Design Thinking & Agile Methoden
  • Liberating Structures
  • Communication Training & Storytelling
  • Visualization Techniques
  • Working with Beliefs & Inner Blocks
  • Neurodidactics & Train-the-Trainer Principles
  • Change Management & Self-Organization

What My Coachees Appreciate About Me

My clients especially value:

  • my empathy and authenticity,
  • that they feel seen, understood, and accepted,
  • my clear and respectful communication,
  • the safe & brave space I create for openness and self-expression,
  • my ability to make complex topics understandable and tangible,
  • the calm and structure that bring clarity and orientation,
  • my versatile toolkit for revealing resources and potential,
  • and the confidence they gain to trust themselves and courageously shape their own path

Industry Experience

Communication & Marketing,
Coaching, Integration, Consulting,
Team & Organizational Development,
Adult Education, Change Management, Science, Technology & Innovation

Focus Areas in Career Coaching:

I support people who wish to reshape their professional path — after a break, illness, migration, burnout, or a general life transition.  My focus lies on professional (re-)integration, career reorientation, and building self-confidence. I help you with:

  • Gaining clarity about your goals, strengths, and values
  • Dealing with gaps in your résumé, professional challenges, and self-doubt
  • Developing job application strategies, storytelling, and confident self-presentation
  • Building resilience, stress management, and mindfulness
  • Personal branding, communication, and decision-making skills

Focus Areas in Entrepreneurship Coaching

For people who want to bring their own ideas to life, I offer structured guidance — from concept to realization:

  • Idea development and business planning
  • Market positioning, target group analysis, and branding
  • Communication strategy, elevator pitch & presentation training
  • Authentic entrepreneurship with heart and structure
Your Favorite Book

The Gifts of Imperfection – Brené Brown

Favorite Quote

I am not what happened to me,
I am what I choose to become. (Carl Gustav Jung)

How the Collaboration Works

Start your journey toward a successful professional future.

  1. 1
    Fill out the form
  2. 2
    We will get in touch with you
  3. 3
    Free initial consultation to assess your current situation
  4. 4
    Book your personalized 1:1 coaching
What is your current situation?
  • Client of the Arbeitsagentur
  • Client of the Jobcenters
  • Employed
  • Other
What are you interested in?
  • Job coaching
  • Start-up coaching
  • Other

Our AVGS Coaches

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